Sponsorship in sports. How to attract partners?

The crisis has significantly affected the sports industry. In addition to the termination of almost all competitions, many companies have significantly reduced their sponsorship activity.

Will it become more difficult to involve partners in new realities? Why should brands invest in sports today? As part of the PM Education platform, these and many other questions will be answered by MediaCom Vice President Michael Cher.

On April 28, with the support of TM Parimatch and Tribuna.com, another online conference Sports Talk Club will take place (starting at 19.30 pm). The guest of the club will be one of the best sports marketers in Europe, Vice President of Sports and Entertainment of the international agency MediaCom Michael Cher.

"The Parimatch brand continues to support Ukrainian sports. In addition to direct support in the current situation, it is important for us to help local clubs, leagues and federations become more commercially attractive. Both partners and fans across the country will benefit from this, ”said Parimatch TM representative Vadym Misyura.

Prior to joining Mediacom, Michael Cher managed the business of Rangers FC, and was previously responsible for sponsoring and partnering with the largest football business forum, Soccerex. He holds an MBA from the football industry and is a lecturer at the Football Academy (FBA).

Michael Cher has consulted and collaborated with many world-renowned brands, sports teams, media organizations and prominent athletes at major sporting events such as the World and European Football Championships and the Olympic Games. Its list of clients includes international companies American Airlines, Shell, Allianz, Indeed, Sony, Toyota, Coca-Cola, P&G, VW, Subway, etc. Michael also collaborates with world football stars, including Pele.

You need to get a link to a free conference broadcast get registered.

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