Digitalization is one of the key points of Andriy Shevchenko's program "9 Steps for the Development of Ukrainian Football."

Ukraine was represented at the webinar by UAF Technical Director Ihor Dedyshyn, UAF Director of Media, Marketing and Digital Transformation Mykola Seredych, and UAF Head of International Relations Elizaveta Stepaniuk.

Four countries presented their projects at the intercontinental webinar: Norway, Colombia, Mexico and Ukraine. UAF representatives shared their vision of digitalizing the football system and presented to their colleagues three key products that UAF is launching and developing: a competition management system, a mobile application and a new official website.

“It is a great honor for us to be chosen as one of the speakers of this special event. The digitalization of football in its various forms is a necessary component for modern effective management of it and the formation of a strategic vision for further development, based on data. In the conditions of the ongoing war that has radically changed our reality, we at UAF have decided to treat this crisis as an occasion and opportunity for reforms and transformations, including in the vector of digitalization. Therefore, we are extremely grateful to FIFA for supporting our comprehensive project “Digital Transformation of Ukrainian Football” within the framework of the FIFA Forward Program. – said in his opening remarks the technical director of the UAF, Igor Dedyshyn. 

"We are at the final stage of launching our digital products. The updated official website is already working in test mode, very soon a very large amount of statistical and official data from the UAF database will appear there. The application and the competition management system are already undergoing internal testing. We aim to implement the new system from the next football season. The brain of this system is the competition management system, the key to the system is the application, and the official website is an array of information and data of the entire system. In addition, the application will be a powerful marketing tool with interesting functionality for fans. The entire football community of Ukraine will be concentrated in the application, the potential of this project is very large. Our presentation at the webinar caused a very lively discussion, we felt that the products we presented interested the audience" – said Mykola Seredych, Director of Media, Marketing and Digital Transformation of UAF, after the webinar.

The event became a unique platform for national associations from Europe and South America, where they had the opportunity to exchange experiences and explore potential cooperation in joint work. Participation in such a seminar is a worthy assessment of the large-scale work on the digitalization of Ukrainian football processes.