Euro 2020 focuses on fans and offers digital service

30.11.2019 16:30

Photo by Pavlo Kubanov

Digital services will be the main means of communication for fans during the final tournament of Euro 2020, including free public transport on the days of the Games and new entertainment at the UEFA Festival, which will take place during the continental championship.

Celebrating the 60th Anniversary of the European Cup

UEFA Director of Competitions Giorgio Marchetti told a news conference in Bucharest today that the final tournament is truly unique in terms of the number of host countries and the fact that the European football family is celebrating 60 -anniversary of the European Championships. As 2020 host cities across Europe prepare for Euro 12, the tournament will bring the competition closer to more fans than ever before. At the same time, this new experience of holding the Euro extends to a number of experimental innovations.

Digitization at Euro

"For Euro 2020, we are creating a new experience, driven by the fans themselves," said Martin Cullen, CEO of UEFA Events SA. - Combining fan preferences and the latest digital technologies, we focus on providing a personalized approach to each fan. It starts with the introduction of digital tickets for specific target groups for each game. In addition, the e-ticket will be complemented by a range of digital services designed to help fans make the most of their time, including attending a match, organizing a game and accommodation trip, and learning about what each host city has to offer. ” .

Free ticket for match ticket holders

UEFA expects a carnival atmosphere across Europe during the tournament, which starts on Friday, June 12 in Rome and will last until the final, which will take place on Sunday, July 12 at Wembley Stadium in London. Thanks to a special online application of the Euro 2020 tournament, fans will be able to issue a personal travel card, which allows the ticket holder to use public transport free of charge on the day of the match in almost all cities (there are some nuances in some hosts , in particular the London Underground).

The UEFA Festival is more than just the Games

The European Football Union also works with host cities to develop a spectator experience that goes beyond 90 minutes of play. Even if the fans do not have tickets for the match, they will have an exciting atmosphere and entertainment within the fan zones, which will be located in landmarks in each of the host cities and will be called the UEFA Festival. The organizers promise that such festivals will offer something more than just football.

"On the 60th anniversary of the final, we want to offer a festive atmosphere for everyone to make the Euro even more comprehensive than before," added Martin Cullen. - For people who do not have tickets to the match, but want to enjoy the football holiday, in each of the host cities there will be fan zones, where you can see the game, immersed in the football carnival. For the same fans who go to the stadium, the final kilometer of their journey will be a fan march, which will include a number of bright and spectacular performances that play a key role in creating the atmosphere during the final countdown to the game.

Oleksandr Hlyvynskyi, spokesman for the national team of Ukraine