The official partner of the national team of Ukraine TM Parimatch has launched the project Sports Talk Club

25.02.2020 15:56

Photo by Parimatch TM

As part of the educational platform PM Education, the Parimatch brand presented a new expert platform for communication and exchange of experience of specialists of the sports industry of Ukraine with the involvement of international experts - Sports Talk Club.

To date, there is an acute shortage of sports management training programs in Ukraine. At the same time, modern sports are facing stiff competition from both the entertainment industry and eSports. And this competition for the attention of the viewer can not be won if you do not keep up with the times and do not learn from the best international examples.

Photo by Parimatch TM

“As part of the PM Education educational platform, we will support various projects aimed at developing the professional qualities of sports industry professionals. Sports Talk Club will be interesting for those who want to learn on their own and develop sports in the country. Thanks to this project, you can watch lectures of international sports marketers for free today, ”said TM Parimatch representative Vadym Misyura.

During the first meeting, Sports Talk Club members discussed the topic of Digital in Sport. Each of the four speakers emphasized the importance of working with the data and drew attention to the need to involve the fan in a sporting event.

Photo by Parimatch TM

"Sports clubs often want to work with the old business models they understand and are afraid of new formats. But adventurers who are not afraid to experiment often win, ”said Oscar Ugas, lecturer at the University of Real Madrid and strategic director of Atomikal Marketing Digital.

"Sport is a religion, and the fan is your God," said Federico Wiener, a lecturer at Loughborough University in the UK. - Sport is experiencing serious competition, because on average a person receives information about six or seven entertainment events every day. And "selling" sports today is much more difficult than 50 years ago. You have to know your fan perfectly, because information about him is gold in sports. "

Head of the Association of German Sports Managers Stefan Peters showed the mechanisms of student involvement in the sporting life of the country and also shared the figures on the role of sports in the country's economy.

Photo by Parimatch TM

Well-known Ukrainian sports journalist and blogger Dmytro Povorozniuk gave a detailed account of when it makes sense to open a blog on Youtube, and when to restrict himself to an Instagram account, and in specific examples showed what content is popular and what needs to be done to get a million views.

The next Sports Talk Club meeting will be held in April.